(CCS® DOC) BRAND ASSETS

Brand Assets

Last updated 13 July 2026

Everything you need to represent Concorde Systems correctly — official logo files, palette, typography, and the short list of rules that keep the brand consistent.

001.

Logo files

Use the files below without alteration. The wordmark is the primary mark; the favicon mark is for small spaces (app icons, avatars). The full-color wordmark is the default — reach for the flat black or flat white version only when the background or print process rules out color.

01.Primary wordmark (SVG) — concordesystems.com/images/logo/CONCORDEMAIN.svg
02.Mark / favicon (SVG) — concordesystems.com/images/logo/CONCORDEfavicon.svg
03.Bare mark, white (SVG) — concordesystems.com/images/logo/CONCORDEWHITEICON.svg

Full color — on light backgrounds

Flat black — on light backgrounds

Flat white — on dark backgrounds

Flat white — on Concorde Blue

002.

Product wordmarks

Each of the five products ships its own wordmark. They are set flat — white on dark surfaces, black on light — and never carry the gradient reserved for the Concorde icon.

DECODER — on dark

DECODER — on light

ASSIST — on dark

STATION — on dark

HORIZON — on dark

FOG — on dark

003.

The icon mark

The standalone icon — used for favicons, app tiles, and social avatars — is a single geometric mark set inside a full circle on a black-to-blue diagonal gradient (black → #006FD6). That gradient treatment is reserved for the standalone icon; everywhere else the brand runs flat color.

01.Keep clear space around the icon equal to at least half its diameter on all sides.
02.The icon holds up in circular, rounded-square, and square containers — app icons, avatars, social profile photos.
03.Do not recreate the icon from typography (no stylized letter set in a circle) — always use the supplied file.
04.Do not flatten the gradient to a single color or swap it for another hue.

Icon, full color — the default

Icon, full color — on dark

Bare mark, white — on dark

Bare mark, black — on light

004.

Clear space & minimum size

01.Keep clear space around the wordmark equal to the height of the letter C on all sides.
02.Minimum wordmark width: 120 px on screen, 30 mm in print.
03.On dark backgrounds use the white version; on light backgrounds use the black version. Never place the mark on busy imagery without a scrim.

005.

Things not to do

01.Do not recolor, stretch, rotate, outline, or add effects (shadows, glows, gradients) to the marks.
02.Do not combine the marks with your own logo into a single lockup without written permission.
03.Do not use the marks to imply endorsement, partnership, or certification that does not exist.
04.Do not use product names DECODER, ASSIST, STATION, HORIZON, or FOG for your own products or features.

006.

Writing the names — do & don't

01.✅ “Concorde Systems” on first mention, “Concorde” afterwards.
02.❌ “ConcordeSystems”, “Concorde System” (singular), or “concorde systems” (lowercase).
03.✅ DECODER, ASSIST, STATION, HORIZON, FOG — always full caps, standalone, no “Concorde” prefix needed after first mention.
04.❌ “Decoder”, “the decoder tool”, or “Concorde Decoder” as a compound name.
05.❌ Using capitals or spacing tricks to fake the wordmark in plain text (e.g. “C0NC0RDE”).

007.

Color

#1B69FFConcorde Blue — primary accent, CTAs.
#00A3FFSignal Sky — bright accent, highlights.
#002468Deep Navy — gradients, scrims.
#171717Canvas Dark — site canvas.
#0E0E0EPanel — cards on the dark canvas.
#F4F3F0Paper Light — light cards.
#111111Ink — text on light cards.
#FFBD59Signal Amber — metrics highlight, sparing use.

008.

Typography

01.Primary typeface — Plus Jakarta Sans (headings and body).
02.Mono / technical labels — JetBrains Mono, uppercase, letter-spaced (used for tags like “(CCS® — 01)”).
03.Product names are always set in ALL CAPS: DECODER, ASSIST, STATION, HORIZON, FOG.

009.

Naming & writing rules

01.First mention: “Concorde Systems”; afterwards “Concorde” is fine.
02.The platform is described as “one knowledge graph for your whole plant”.
03.The company is “PT. Maestro Imperium Teknologi”, brand “Concorde Systems” — don't mix the two in a single lockup.

010.

Voice & tone

Concorde writes like the engineers it's built for: direct, specific, and allergic to hype. Claims are backed by a number, a source, or a named product capability — not adjectives.

01.Section labels and technical tags are set in mono, uppercase, letter-spaced — e.g. “(CCS® — 01)”. Body copy is sentence case.
02.Prefer concrete verbs over marketing verbs: “traverses your knowledge graph” beats “unlocks powerful insights”.
03.ASSIST answers are described as citing their source — that's a product fact, not a slogan, and copy should reflect it.
04.The site ships in English and Bahasa Indonesia — keep sentences short enough to translate cleanly, and don't lean on English wordplay that won't survive translation.

011.

Press & permissions

For press inquiries, partnership lockups, or any use not covered here, contact business@concordesystems.com. We usually respond within two business days.